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The 2010
Southco Distributing Company 25th
Annual Trade Show was a Great
Success! Thank you to all who
came to Greenville and participated
in the show.
Our 25th Annual Southco
Super Show was held in Greenville,
NC on April 13-14, 2010. This is
our big spring event that we plan
for our customers as an appreciation
for doing business with us. The
Super Show allows our customers to
take advantage of some great deals
on everyday items as well as new
items. I want to thank everyone
that helped in making our Southco
Super Show a huge success! It was
truly a team effort with exceptional
results.
Our two day event started with our
customer/vendor appreciation golf
tournament at Greenville Country
Club. This is a great time for
Southco vendors and customers to get
to know each other. After golf, our
Customer/vendor appreciation dinner
was held at the Greenville Hilton
Ballroom. This gives our customers,
vendors, and Southco employees a
chance to interact outside of our
day to day business environment.
Golf awards were handed out and a
wonderful dinner was provided for
our guests. Following dinner we
provided exciting entertainment to
close out the night. This year we
had Joe Marchetti with the “Dueling
Pianos.” They played just about any
kind of music you can think of and
also took customers requests. We
had a few people that even got on
stage and danced!
The next day the show opened at 9 am
with customers ready to purchase on
the show floor. Once again we used
the Show Right ordering terminals
which places all trade show orders
electronically. This is a great
advantage for the vendors and
customers because they can leave the
show knowing what was sold and
purchased. We had thousands of
orders placed with approximately
1.29 million in sales at the show.
What a great way to get our busy
season kicked off!
We had 256 customers in attendance
this year and over 100 booths of
vendors. Our vendors offered
great promotions and prizes to give
away such as flat screen HDTV’s,
Blue Ray Disc Player, blender,
Nintendo, GPS Navigation system, and
gift cards. We also had scheduled
drawings for our now famous money
booth for a chance to win big
money. We gave over $1200 in cash
to qualified customers. Based off
purchases some of our customers
qualified to receive gift cards from
Food Lion, Lowe’s, and Target from
show points that were accumulated.
Most vendors offered two ship dates
which allowed customers to maximize
their savings and show points.
All in all, this show was a great
opportunity to engage our customers
and vendors and to show our
appreciation for everything they do
for us. I am looking forward to
another successful show next year
which will be held again in
Greenville on April 12th-13th,
2011.
Thanks,
April Garver,
Director of Marketing
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